What is it?
Attributes of content you can use to structure, semantically define, and target content.
Why is it important?
Metadata extends the capabilities of content, making it more powerful and effecting efficient operation in a data-driven world.
Month: August 2016
Term of the Week: Governance Model
What is it?
Guidelines that determine who has ownership and responsibility for various aspects of an organization.
Why is it important?
A governance model makes it clear who has authority to make which decisions about content and contributes to smooth operational decisions and processes.
Term of the Week: Business Analysis
What is it?
A research discipline that provides strategic solutions to business needs by analyzing changing markets and industry trends.
Why is it important?
Business analysis helps technical communicators better understand the audience they are writing for and helps them align content goals with strategic business goals, thus increasing product value and consumer loyalty.
Term of the Week: Project Management
What is it?
Everything needed to complete (or end) a temporary effort, preferably with schedule, budget, scope, quality, and risk constraints in balance.
Why is it important?
Writing well is just the start. You also have to organize and deliver your work on time and on budget, in a way that leaves your collaborators willing to work with you again.
Term of the Week: User Experience
What is it?
The overall outcome of a user’s interaction with a product, service, or organization across all touch-points, experienced through the lens of the user’s personal background and preferences.
Why is it important?
User experience is the comprehensive, holistic measurement of organizational performance and understanding of the market, because every user is unique and any link in the chain can harm their experience.