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What is it?

A series of moving images, typically paired with spoken word, music, or other audio, often for entertainment or educational purposes.

Why is it important?

People turn to video for everything from a quick laugh to learning a new skill. With each passing day it becomes easier to compose and deliver videos, making it a communication form for everyone.

...continue reading "Term of the Week: Video"

What is it?

A graphical representation of information that combines text, data visualizations, and images designed to convey the key message in a clear, concise, and enjoyable way.

Why is it important?

In the era of information overload, people want to learn things quickly and effortlessly. Since communicating through pictures is hardwired into our brains, infographics fulfill both conditions.

...continue reading "Term of the Week: Infographics"

What is it?

A combination of text, video, audio, and interactive elements designed to convey information and to promote user engagement or interaction.

Why is it important?

Rich media draws the audience closer to the information. It makes content more accessible and increases context, emotional connection, and audience interaction.

...continue reading "Term of the Week: Rich Media"

What is it?

The latest version of HTML, the markup language used to structure and present content in pages on the World Wide Web.

Why is it important?

HTML5 is important because it represents a substantial improvement over previous content description languages, including HTML 4.01 and XHTML 1.1. In addition, it provides easier integration with and access to many common, but typically difficult, content presentation technologies and techniques.

...continue reading "Term of the Week: HTML5"