What is it?
Content delivered on paper or other physical media in a form that’s readable by humans.
Category: Deliverable Presentations
Term of the Week: PDF
What is it?
A file format used to present and exchange documents reliably and without dependence on the operating system, computer hardware, or software.
Why is it important?
Since PDF files can be easily annotated with insertions, deletions, and comments via free PDF Reader software, they are an economical way to manage content reviews from remote staff.
Term of the Week: eBook
What is it?
A digital file, in one of many possible formats, containing information similar to what would be found in a printed book.
Why is it important?
eBooks allow readers to engage content digitally, with functionality that is not available in print materials. It also allows communicators to reach broader audiences and expand distribution internationally.
Term of the Week: Audio
What is it?
Recorded sound of any type used to transmit or to enhance information.
Why is it important?
We need all of our senses to understand the world. Audio provides an additional channel for learning that helps some users learn faster. It is also vital for people who are blind or visually impaired.
Term of the Week: Animation
What is it?
A moving image that provides visual explanation of a topic or concept that is difficult to explain with words.
Why is it important?
Animation helps people understand concepts that are difficult to explain with words or static images. It reduces complexity for non-expert audiences and shows how single objects or systems move and change.
Term of the Week: Video
What is it?
A series of moving images, typically paired with spoken word, music, or other audio, often for entertainment or educational purposes.
Why is it important?
People turn to video for everything from a quick laugh to learning a new skill. With each passing day it becomes easier to compose and deliver videos, making it a communication form for everyone.
Term of the Week: Infographics
What is it?
A graphical representation of information that combines text, data visualizations, and images designed to convey the key message in a clear, concise, and enjoyable way.
Why is it important?
In the era of information overload, people want to learn things quickly and effortlessly. Since communicating through pictures is hardwired into our brains, infographics fulfill both conditions.
Term of the Week: Rich Media
What is it?
A combination of text, video, audio, and interactive elements designed to convey information and to promote user engagement or interaction.
Why is it important?
Rich media draws the audience closer to the information. It makes content more accessible and increases context, emotional connection, and audience interaction.
Term of the Week: HTML5
What is it?
The latest version of HTML, the markup language used to structure and present content in pages on the World Wide Web.
Why is it important?
HTML5 is important because it represents a substantial improvement over previous content description languages, including HTML 4.01 and XHTML 1.1. In addition, it provides easier integration with and access to many common, but typically difficult, content presentation technologies and techniques.