What is it?
Industry-defined file formats for images, video, audio, and other multi-sensory content that can be included as a resource in a structured XML document.
Why is it important?
Media standards provide a consistent technical method for delivering these experiences to a variety of output formats from single-source content (XML). The prominent documentation standards have dedicated elements for referencing media: DocBook has <inlinemediaobject> and <mediaobject> elements; DITA has <image> and <object>; TEI has the <media> element.
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